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Creating smart businesses. Today in a world where digitalization has accelerated communication processes, knowing how you think, feel and decide your current, or future public, market or customer beyond their conscious plane, is the only way to create an intelligent company. Because it is the only way you have to…

Today, when we know that more than 85% of all decisions are made on the unconscious plane, it is necessary to work under the security of a scientific method, which in a well-founded manner, when carrying out your communication, marketing and advertising actions, help you connect the values of your…

The truth is that the preconceived ideas that are held about the consumer, and the convenience of methods, and procedures that are used when carrying out actions of communication, marketing and advertising to that effect, leads us to think, and therefore to act as if their conduct before such actions…