Why do so many communication, marketing, advertising and sales actions fail?
The truth is that the preconceived ideas that are held about the consumer, and the convenience of methods, and procedures that are used when carrying out actions of communication, marketing and advertising to that effect, leads us to think, and therefore to act as if their conduct before such actions were immovable. But the reality is that today, your audience, market or customer has changed its way of seeing, feeling and perceiving the values and meanings of your ideas, products and services. Faced with this situation, the only solution you have as a company, brand, or professional not to fail in your communication, marketing, and advertising actions, is to know much more than you know so far about how your audience, market, or customer thinks, feels, and currently decides subconsciously, and unconsciously. To be able to connect in this way, with their real and profound needs, which are beyond their conscious functional plane.